About me

Sandeep Rathi

Sandeep Rathi

Hello! I’m Sandeep Rathi, a passionate designer with over 7+ years of experience in creating visually appealing and user-friendly websites, mobile apps, and B2B SaaS applications that are both functional and engaging.

Recently, I’ve been focused on integrating AI and advanced personalisation into my design process to make digital experiences more intelligent and tailored to individual users.

I have worked closely with product managers, developers, and other stakeholders to deliver user-centred solutions that not only solve real problems but also drive business growth and engagement.

About me

Sandeep Rathi

Sandeep Rathi

Hello! I’m Sandeep Rathi, a passionate designer with over 7+ years of experience in creating visually appealing and user-friendly websites, mobile apps, and B2B SaaS applications that are both functional and engaging.

Recently, I’ve been focused on integrating AI and advanced personalisation into my design process to make digital experiences more intelligent and tailored to individual users.

I have worked closely with product managers, developers, and other stakeholders to deliver user-centred solutions that not only solve real problems but also drive business growth and engagement.

Think of me as the Sherlock Holmes of user problems, minus the hat but definitely with the magnifying glass. With years of experience making products people want to use. I have a natural gift for spotting things that just aren’t aligned (both in design and in life).

Think of me as the Sherlock Holmes of user problems, minus the hat but definitely with the magnifying glass. With years of experience making products people want to use. I have a natural gift for spotting things that just aren’t aligned (both in design and in life).

Tools & Skills

Design stack that powers me

Framer

Figma

Adobe Photoshop

Adobe Illustrator

Canva

Miro

Google Analytics

Sketch

Experience

My work experience

Download Resume

Download Resume

UX Consultant
SNDP Design

Aug 2023 - Present

Product Designer
Tide Platform

May 2021 - Jul 2023

Product Designer
Easyrewardz

Aug 2019 - Dec 2020

Product Designer
Corwhite Solution

Feb 2018 - May 2019

Design Process

My creative workflow

01

Discovery Call

I start by understanding your users, product goals, and market context. Through stakeholder interviews, user research, and competitor analysis, I gather insights that lay the foundation for strategic design decisions.

02

Strategy & Design

Based on real user needs, I map out user journeys, define information architecture, and create wireframes. This step focuses on designing intuitive, scalable experiences that align with both user behavior and business goals.

03

Prototype & Test

I bring concepts to life with interactive prototypes and validate them through usability testing. This ensures we solve the right problems and refine the experience before investing in development.

04

Handoff & Launch support

I prepare detailed design specs, design systems, and dev-ready assets to ensure smooth handoff. I also collaborate during development to maintain UX quality and provide support post-launch.

My World

When I am not working, I am travelling

  • Ubud Bali Waterfall
  • Best Pho Soup in the World
  • SNDP Kuta, Bali
  • Kelingking Beach, Bali

My World

When I am not working, I am travelling

  • Ubud Bali Waterfall
  • Best Pho Soup in the World
  • SNDP Kuta, Bali
  • Kelingking Beach, Bali

Why Choose me

Why work with me

Schedule a call

Schedule a call

Collaborative mindset

I work closely with founders and teams, turning ideas into actionable designs and making feedback central to every step.

Tailored design

I design products that align with your startup’s mission and adapt as you grow.

User-first approach

I believe in fast iteration with rapid feedback loops to build what users want.

Scalable & Dev-ready

I build modern design systems that help your team ship faster and scale smoothly.

Why Choose me

Why work with me

Schedule a call

Schedule a call

Collaborative mindset

I work closely with founders and teams, turning ideas into actionable designs and making feedback central to every step.

Tailored design

I design products that align with your startup’s mission and adapt as you grow.

User-first approach

I believe in fast iteration with rapid feedback loops to build what users want.

Scalable & Dev-ready

I build modern design systems that help your team ship faster and scale smoothly.

Building founders' vision, from idea to MVP